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2027
Red Sea Sails × Alfa Romeo
Tailored Partnership · Confidential
El Gouna · Red Sea · December 2026

The Red Sea's
flagship regatta.

The Red Sea Sailing Regatta — Egypt's flagship sailing event, four days on the water in El Gouna. A premium stage for Alfa Romeo to own, on the road to America's Cup 2027.

Red Sea Sailing Regatta Vol. 3 · 9–12 December 2026 · El Gouna, Egypt
In alignment with Alfa Romeo × Luna Rossa · America's Cup 2027
The Flagship
Alfa Romeo
The December Flagship

Four days. The pinnacle
of the Red Sea calendar.

Red Sea Sailing Regatta Vol. 3 · 9–12 December 2026 · El Gouna. Egypt's flagship sailing event — and the single best stage to launch an automotive brand into the sailing world.

01

Multi-class racing

Four days of competitive racing across classes, on the Red Sea's premier waters.

02

The Gala Finale

Awards, dining and networking with owners, VIPs and international guests.

03

Yachting Forum

Leadership conversation on performance, sustainability and marine tourism.

04

Shoreline moments

Premium spectator and social programming at El Gouna's best venues.

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El Gouna · Red Sea Sailing Regatta 2025
The flagship in El Gouna — Red Sea Sailing Regatta
For the Regional Table
For the Regional Table

The MENA proving ground
for Naples 2027.

Alfa Romeo is title sponsor of Luna Rossa at the first America's Cup ever held in Italy. Before the world watches Naples, Red Sea Sails offers the brand its first on-water activation on the Red Sea — a controlled, premium, regional rehearsal of the road-to-sea story, twelve months ahead of the Match.

First-mover

No automotive brand has owned sailing in this market. Alfa can be the first.

Strategic fit

Same narrative, same red, same Italian DNA — a regional chapter of a global campaign already greenlit.

Escalation-ready

A self-contained December pilot that scales into the road to Naples — and beyond.

El Gouna · Red Sea

Where the
fleet comes alive.

Who You Reach
The Audience

Concentrated. Affluent.
International.

A real, operating community — built since 2015, growing every year. Not a one-off event, but a platform with a track record.

23
Regattas · 2022–2026
Self-funded, self-run at El Gouna. #23 was the May Soma Bay Festival.
12–15
Nationalities · December
Europe · Middle East · North Africa, already in the fleet.
29
Egyptian-owned vessels
Plus a growing catamaran fleet across the Red Sea.
HNW
Owners · guests · buyers
Yacht owners, charter guests, judges and industry leaders.
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In 2025 Egypt opened its waters to foreign-flagged leisure yachts for the first time. The door is open — and the Red Sea is the natural winter alternative when the Med closes in October.

Who's In The Room
Who's In The Room

The people who already
buy at this level.

A sailing fleet is a filter. To own a 40-foot yacht in Egypt is to sit in a tier of wealth that doesn't advertise itself — and at the December flagship, that tier is concentrated on one waterfront for four days.

$100–800K
Per vessel · local owners
Monohulls & cruisers, individually owned.
$1.5M+
FX catamarans > 50 ft
The top of the fleet.
29
Egyptian-owned vessels
Owners, not charterers.

A person who buys an $800K yacht — or a $1.5M-plus catamaran — isn't a prospect for Alfa Romeo. They're already the customer. This event is a room full of them.

Who they bring

Owners don't sail alone. Each boat arrives with family, guests and peers from the same circle — business owners, executives and the social network around marina life in El Gouna and Cairo. The audience multiplies off the dock.

Who attends

International sailors across 12–15 nationalities, VIP spectators, the El Gouna resort community, sponsors and regional yachting press — across the racing, the gala and the forum.

The most efficient room in the country for a premium automotive brand to stand in — and owners at this level are perpetually in-market for the cars that match the life.

Digital Momentum
Platform Momentum

A platform that builds
reach across the year.

Momentum compounds across the calendar. From the December flagship to the May Soma Bay Festival, the audience keeps growing — visibility that lives well beyond any single event.

490K+
Views · May Soma Bay
Across Instagram & Facebook.
181K
Accounts reached
Concentrated, premium sailing audience.
4K+
Interactions
Active engagement, not passive impressions.
~2K
New followers
A platform that keeps compounding.

Reference point: the December flagship drove 223K views — momentum that carried straight into the spring season.

The proof · Soma Bay Festival, May 2026
Soma Bay Sailing Festival · May 2026
Red Sea Sails · reel

100% organic — zero paid spend. And unlike a paid campaign, this asset keeps producing — hull footage, gala content, the AC75 tie-in — for twelve months after the spend.

On the water

From our fleet
to the America's Cup.

On The Water
From the AC75 to El Gouna

The same livery,
on your water.

This is the AC75 Alfa Romeo is backing in Naples. In El Gouna, our race yachts take design cues inspired by that world — with dedicated Alfa Romeo logo placement on hull and sail.

Luna Rossa AC75 · the boat competing in Naples 2027
Our yachts, your brand — hull, mainsail & topsides inspired by the Luna Rossa language
Watch The Action
Watch The Action

The energy — all in one.

Alfa Romeo's own reels already capture it: the car, the yachts, the sailors, the fans. This is the world the December flagship plugs straight into.

Alfa Romeo × Luna Rossa · official trailer
Sailing × the car · the vibe
On the water · the fans
Activation
Activation Showcase

High-end activation,
across every touchpoint.

A full, curated menu — branding, print, on-site, digital and vehicle. Examples we tailor to Alfa Romeo; swap in your own assets as we develop the plan.

Hull & sail wrap

The hull and mainsail are the most photographed assets of a regatta. It delivers the high-end, premium dynamic imagery, beyond the event, needed to match the global Alfa Romeo × Luna Rossa America's Cup campaign.

Vehicle display zone

Premium showcase in the Regatta Village for your latest models, front and centre.

Test-drive experience

Owners and VIP guests behind the wheel — a premium audience driving the car at the event.

VIP transfer fleet

Branded vehicles moving guests between marina, gala and resort — rolling visibility all weekend.

VIP spectator yacht

An Alfa Romeo–branded spectator yacht for up to 12 VIPs, on the water at the heart of the racing.

Branded lounge & booth

A hospitality space carrying the brand through the gala and the forum.

Print & on-site branding

Refined placement across signage, programme and the El Gouna waterfront.

Co-branded content

Parallel stories of performance — captured across the regatta and built for your channels.

The Platform
Why It's Credible

A real operation,
not a one-off.

Red Sea Sails runs a complete yachting ecosystem at El Gouna — events, school, charter, and an international network.

Training

School

IYT-accredited sailing school for residents, guests and youth.

Fleet

Charter

Day and overnight charter for locals, tourists and visiting owners.

Year-round

Events

Sailing regattas and festivals, run year-round.

Brands

Dealership

Exclusive Hanse dealership, plus Fountaine Pajot, Lagoon & X-Yachts affiliations.

Network

Partnerships

Felix Maritime — support at the Suez Canal, the gateway to the Red Sea. FX Yachting — Mediterranean luxury catamaran charters.

The Ambition

A first for the Red Sea

Our goal: to bring a full international regatta to these waters — a first for the region. It happens only with the right partner alongside us.

Why It's Safe
Why It's Safe

23 regattas. One
community that keeps showing up.

This isn't a first attempt. Red Sea Sails has self-funded and self-run 19 regattas since 2022, built the only operating sailing ecosystem on the Red Sea, and helped open Egypt's waters to international sailors. The platform exists. The audience exists. December is simply where Alfa steps onto it.

01

Self-funded record

19 regattas, no external backing required.

02

Established operator

School, charter, events — a real business.

03

Open waters

Egypt opened to foreign-flagged yachts, 2025.

04

Fleet in place

Internationally-flagged yachts, here for the season.

The Package

Built like a Quadrifoglio. Configured to you.

A Gold December base, then the activations that matter most — from EGP 1.71M to a fully-loaded ~EGP 4.56M, inclusive of VAT.

Configuration
Included Activations
Strategic ROI for Alfa Romeo
Investment
Gold December Base
The Foundation
Premium Race Village booth space · Core event backdrop & platform branding · VIP hospitality & opening ceremony access
Brand Presence: Anchors Alfa Romeo as an official luxury lifestyle partner within the coastal community.
1.71M+
EGP · starting incl. VAT
The "Luna Rossa" Livery
Sailing Upgrade
Exclusive Fleet Takeover — full branding of hull & mainsail of luxury RSS racing yacht · Full commercial rights to dynamic photo/video content on the water.
The Global Hook: Directly mirrors Alfa Romeo's global America's Cup campaign. Transforms local Egyptian waters into a live global marketing hub.
2.85M
EGP · incl. base & VAT
Extended Showcase
The Ultimate Retail Upgrade
2-Week Marina Display — vehicle placement across the highest-traffic marina walkway, build week + race week · First-party high-net-worth buyer lead generation.
Dealer Conversion: Moves activation from awareness to direct sales. Two weeks maximizes test-drives and dealer-network ROI during peak coastal traffic.
4.56M
EGP · fully loaded incl. VAT

Indicative ranges for discussion. Final line-item pricing confirmed in the partnership proposal.

The Trajectory
The Trajectory

One December.
A platform that keeps growing.

Most sponsors buy an event. This is a position you hold as the category grows — from a low-risk December pilot, into the run-up to Naples, and on toward the first international regatta on the Red Sea. Right now, it's uncontested.

01

Dec 2026 — The Pilot

Red Sea Sailing Regatta Vol. 3. Hull livery, vehicle showcase, premium audience. Proof of concept, low risk.

02

Spring 2027 — The Build-Up

A striking spring regatta as the America's Cup nears — one campaign across both events, mirroring the global excitement strategy that leads into Naples. Two activations, one rising arc.

03

2027 & beyond — The Platform

The run-up to Naples primes a regional audience exactly as the Cup peaks — then the bigger prize: the Red Sea's first international regatta, with Alfa Romeo as founding partner.

The Invitation
The Invitation

One automotive partner. One window.

The path is simple: written agreement in July 2026 — so August is clear for preparation while the region is on holiday — with September for finance transfer and final details. That keeps livery production and brand approvals comfortably ahead of 9 December.

From EGP 1.71M (Gold), scaling to a fully-loaded ~EGP 4.56M — hull, fleet, vehicle display, year-round content rights. See The Package for detail.

Alfa Romeo

We're bringing this to Alfa Romeo first, because the story is already yours. The only question is whether you own it before someone else does.

The road to Naples 2027
Next Steps
Next Steps

Let's bring the
campaign to the water.

01

Confirm the configuration

Select the December package and activations that fit your objectives.

02

Develop the creative

We mock up the livery and AR logo placement on hull, sail and on-site.

03

Lock December

Agreement and production timeline — well ahead of 9–12 December.

Email
mo@redseasails.com
sailingregatta@redseasails.com
Phone
+20 120 6560 777
+20 127 0247 137
Web
www.redseasails.com
www.redsearegatta.com
Alfa Romeo
Red Sea Sails×Alfa Romeo

Own the Red Sea
on the road to Naples.

Red Sea Sailing Regatta Vol. 3 · 9–12 December 2026 · El Gouna, Egypt